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Briefing Form

Visual Identity

Let’s build a brief for your visual identity

    First name

    Last name


    Job title


    Who's the visual identity (logo) for?

    What's the business about?

    Target Audience: Who are we talking to and what do they think and do

    References and other brands that you like

    Reference imagery uploads

    Tell us what you want

    Tell us what type of visual identity you want

    There are 7 types of visual identities (logos) you can have. Specifying your desired visual identity format will save you and us a lot of time during the design process.

    If you’re not totally sure on the format, take a look here at some examples.

    Do you have a tagline? If so, what is it?

    Do you want your tagline placed under the visual identity at all times (if applicable)

    Do you have a desired colour (or colours) in mind for your visual identity?

    Time frame: When do you need it?

    By submitting, you consent to Incept processing your information in accordance with our Privacy Policy.

    What’s this about?

    The purpose of this brief is to provide guidance and outline the expectations for your visual identity. It will help ensure that we capture everything and meet your requirements. Please read through the brief carefully and let us know if you have any questions.

    We look forward to working with you!