• The Well

Visual identity design for e-commerce

Naming and crafting the visual identity of an Amazon lifestyle product


The Well Decanter is a custom-designed vessel for on-the-go beverage consumption. It’s perfect for taking tea, water, fruit water, spice water and even sparkling water with you — no matter what your day entails.

With the ability to drink from either end of the vessel and configure the strainers to suit your lifestyle, The Well Decanter is as customisable as you want to make it. With it’s hand-blown, borosilicate double-walled glass, you can safely drink ice-cold beverages or even super hot tea all day, every day.

Project Scope