• Outfox

Building an impactful visual identity from the ground up

Being cheeky without trying too hard.


Led by Simon Jarosz, Carli Jarosz and Ben Welsh, Outfox launched into the market as a large player in the strategic and creative consultation space. With already a huge pedigree behind them with their previous agency (Otter), they required expertise in visual identity to bring their vision of Outfox to life.

The Outfox identity, inspired by lino cut and the Bauhaus movement, combines geometric shapes with a vibrant colour palette, embodying a brand that doesn’t muck around without trying too hard to be overly playful. This visual identity exudes confidence with a rebellious spirit, blending creative, out-of-the-box thinking with striking letterforms that can be stacked or rearranged depending on the channel and desired messaging.

We recently had the pleasure of working with Incept on a brand identity project for our new company, Outfox.

As a creative agency ourselves, we wanted to ensure that we engaged the right creative to collaborate with. Clint is not only a brilliant concept designer and thinker, he is so easy to work with. He showed a deep understanding of our brand, values, and vision, translating them into a visually unique and cohesive identity.

The creative process was not just a transaction; it was a partnership. Clint took the time to listen to our concerns, and preferences, actively involving us at every stage.

We highly recommend Clint and look forward to working with him again in the near future.

Carli JaroszCo-Founder