• Buderim Ginger

Creating impact on the supermarket shelf

Evolving a visual identity to refresh a uniquely Australian brand

Overview

Working closely with Australian Type Foundry and Bow & Arrow, we completely re-designed the once ‘American’ styled brand, transforming it into a fabulous representation of such an iconic Australian identity.

We subsequently created the packaging design and core concepts to bring the product range, in its entirety, some much needed life.