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Briefing Form

Creative brief

Let’s build a creative brief for you

    Company name

    First name

    Last name

    Email

    Purpose

    Briefly, describe why we are doing this work. what is the desired end purpose?

    Background

    Provide the context under which the work is being done, brand/campaign history, any facts & figures

    Objectives

    How does the purpose breakdown into specific objectives? What objectives are we trying to achieve, and which can be verified at the end of the project? Or what specifically needs to be changed or reworked? What are the priorities?

    Major deliverables

    What is required? Concepts/design/ux/copy/?
    Are there any specs requirements?

    Key milestones / timings

    Supporting materials / urls

    Provide reference materials, screenshots and assets

    Reference imagery uploads

    budget

    Retainer, separate cost estimates or new statement of work

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    What’s this about?

    The purpose of this brief is to provide guidance and outline your expectations. It will help ensure that we capture everything and meet your requirements. Please read through the brief carefully and let us know if you have any questions.

    We look forward to working with you!